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In 2020, Sinatur Hotel & Konference received its first B Corp certification
In November 2020, we were the first hotel chain in Denmark to receive a verified GHG climate account, which is why it makes sense that we are now, as the first hotel chain in the Nordic region, to be B Corp certified. This means that Sinatur now has proof that we are among some of the world's most responsible companies. Companies that do not compete to be the best in the world, but the best for the world.
For us, the B Corp certification is a natural extension of all the other work we do to be a responsible company. The B Corp certification is the only one that does not only look at products or services, but at the entire company, and which documents that the certified companies live up to the highest standards in environmental and social conditions and are transparent in their doings.
The B Corp certification is an extremely extensive process that takes a long time to achieve, as it is the entire company that is looked at. In order to obtain the certification, the company must be reviewed in a 360-degree perspective, and you must be able to document all actions. You earn points in everything from environmental impact, management and working environment to working relationships with suppliers and impact on your local community. And it is the number of points that determines whether you achieve the final certification.
And after a long and tough battle that has required countless forms of documentation and interviews, we are now at the finish line and part of a movement that consists entirely of companies working from a common goal of redefining what creates success in business. Today, there are 26 Danish B Corps and approx. 2500 worldwide spread over 60 countries.
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