Sinatur's action track

Based on our love for nature and everything that grows and grows on our earth, we at Sinatur work purposefully with our efforts track. We all have a responsibility to act and contribute to sustainable development.

Best for people

In order for Sinatur to grow, the culture must be life-giving, healthy and nutritious so that people thrive and develop. We take responsibility for ensuring that everyone who wants to has the opportunity to grow and flourish, and we constantly contribute to making our profession relevant and attractive to future generations.

2030 targets

We have created a life-giving culture where people thrive and develop.
We have made our profession relevant and attractive to future generations.

Food with attitude

We are passionate about food. Our gastronomic profile respects nature and grapples with the key climate, environmental and natural challenges that we care about.
Only in this way can we ensure that our responsibility for climate positivity and biodiversity is reflected in all choices from farm to fork.

2030 targets:

We are climate positive and bind more CO2 than we emit.

Waste-free consumption

Nature has no waste, everything can be used, everything has a role. In close collaboration with all our suppliers, we work to ensure climate positivity – that we bind more CO2 than we emit – and that we increase biodiversity more than we degrade it. The people we do business with are all good company, and we are mutually obliged to act together so that we go further.

2030 targets:

We increase biodiversity more than we degrade it.

A clear voice

We insist on making a difference to the world. Both for the guests, for the industry and for the local communities we are part of.
We use our speaking time to inspire our guests to take greater responsibility for nature, all the companies we are in contact with for responsible business operations, and we work to create further political support for our social ambition.

2030 targets:

We have inspired our guests to take greater responsibility for nature
We have inspired more companies to run their business responsibly

A healthy business

Economic resilience in a market characterized by uncertainty, inflation and regression is essential. But a healthy business also requires that we create more value for society than we take.
Therefore, our priority is regenerative value creation. We take an active stance on the core business, so that we continuously redefine the standard for what hotel and conference stays are, so that we future-proof the business.