Victoria Alexandrova Whostjzklde Unsplash
  1. Sinatur’s ethical dilemmas
  2. Campaigns /
  3. Sinatur’s ethical dilemmas /
  4. For whose sake are we actually doing it?

For whose sake are we actually doing it?


We have worked seriously with responsibility for a long time – even before it became fashionable. And we are far ahead of the legislation. But sometimes, when it is difficult and feels impossible to have such high ambitions, we ask ourselves - for whose sake we are actually doing it? Of course, we do it for nature's sake. We have committed ourselves to this. We also do it for our guests, who love to stay with us, enjoy the beautiful nature and eat delicious food from the local area. Although it can sometimes feel like a bit of a dilemma that they would probably enjoy it too, even if we were a bit less ambitious.

In the end, we also make an effort for our own sake. We enjoy the nature around the hotels every single day, and it is deeply satisfying to know that we make a real difference when we go to work. So in reality, we are doing it for the sake of all of us – also for future generations. And maybe we can even inspire you to do something too.

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